This page will show you the steps for searching for industry ratios in D&B Hoovers with SIC codes.
Open the SIC (Standard Industrial Classification) System Search link below:
Enter your search keyword(s) in the appropriate box.
This search uses the keyword "Insurance."
The SIC Search Results list appears. Scroll through the list and read the names of the codes to find the best match.
In this search, SIC Code 6331: Fire, Marine, and Casualty Insurance, is the best match.
Open the D&B Hoovers link below:
The D&B Hoovers homepage appears. Under "Research Industries" box, click "Get Started."
The search form is preset to search the D&B Hoovers Industries codes. Click "change" and select "US SIC 1987" to search by SIC codes.
Type the code you retrieved from the SIC search (i.e., 6331 in this example) in the search box. Click on the full code name that appears below the search box to add it to the search list.
Click "View Results."
The Results List appears. Click on the blue hyperlink to retrieve the full industry report.
The industry's D&B Hoovers report appears.
The left side of the screen features a menu with the different sections of the report.
Select "RMA Industry Norms."
Click "PDF" to retrieve the information in a new window.
