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Searching for Industry Ratios

Searching with NAICS Codes in D&B Hoovers

This page will show you the steps for searching for industry ratios in D&B Hoovers with NAICS codes.

NAICS Code Retrieval

Open the North American Industry Classification System [NAICS] link below:

NAICS Search

Enter your search keyword(s) in the "2022 NAICS Search" box.

  • TIP: To retrieve the most results, use broad keywords.

This search uses the keyword "Insurance."

NAICS Search for Insurance

The list of Search Results appears. Scroll throught the list and read the names of the codes to find the best match.

  • TIP: Click on the blue links to read a description of each code.

In this search, "524126: Fire insurance carriers, direct" is the best match.

NAICS Search Results with 524126 circled

D&B Hoovers

Open the D&B Hoovers link below:

The D&B Hoovers homepage appears. Under "Research Industries" box, click "Get Started."

D&B Hoovers Research Industries with Get Started circled

D&B Hoovers Industries Search

The search form is preset to search the D&B Hoovers Industries codes. Click "change" and select "NAICS 2022" to search by NAICS codes.

D&B Hoovers Search Industries with Change circled

Search page Dropdown box with NAICS 2022 circled

Type the code you retrieved from the NAICS search (i.e., 524126 in this example) in the search box. Click the full code name that appears below the search box to add it to the search list.

Search for 524126 with full code name circled

Click "View results."

Filled search form with View Results circled

Results List

The Results List appears. Click on the blue hyperlink to retrieve the full industry report.

Results List with blue hyperlink circled

D&B Hoovers Industry Report

The industry's D&B Hoovers report appears.

The left side of the screen features a menu with the different sections of the report.

Select "RMA Industry Norms."

Industry Report with RMA Industry Norms circled

Click "PDF" to retrieve the information in a new window.

RMA Industry Norms with PDF circled

Industry Norms PDF with Ratios data circled