LibGuides: Searching for Industry Ratios: Using NAICS Codes

Searching with NAICS Codes in D&B Hoovers

This page will show you the steps for searching for industry ratios in D&B Hoovers with NAICS codes.

NAICS Code Retrieval

Open the North American Industry Classification System [NAICS] link below:

North American Industry Classification System
The standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

NAICS Search

Enter your search keyword(s) in the "2022 NAICS Search" box.

TIP: To retrieve the most results, use broad keywords.

This search uses the keyword "Insurance."

The list of Search Results appears. Scroll throught the list and read the names of the codes to find the best match.

TIP: Click on the blue links to read a description of each code.

In this search, "524126: Fire insurance carriers, direct" is the best match.

D&B Hoovers

Open the D&B Hoovers link below:

D&B Hoovers
Information on more than 40 million public and private companies around the world, including Analyst Reports, SWOT Reports, etc.

Note: We are experiencing issues with this database and are working with the vendor on a resolution. In the meantime, please refer to your instructor for further assistance.

The D&B Hoovers homepage appears. Under "Research Industries" box, click "Get Started."

D&B Hoovers Industries Search

The search form is preset to search the D&B Hoovers Industries codes. Click "change" and select "NAICS 2022" to search by NAICS codes.

Type the code you retrieved from the NAICS search (i.e., 524126 in this example) in the search box. Click the full code name that appears below the search box to add it to the search list.