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MKT 4343 International Marketing (BA): Just For Fun

Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.

Marketing Jokes

What does the new Chips Ahoy marketing director do her first day on the job?

Enable cookies. 

Why did the naughty lead's phone ring at 1 a.m.?

For a booty call-to-action. 

What's a personality trait of a bad marketer?

Anti-social. 

Why did the marketer get off the trampoline?

He was worried about his bounce rate. 

What is a pirate's favorite piece of marketing content?

A webinAAAAR! 

How many marketers does it take to change a light bulb?

It isn't too late to make this neon instead, is it?

What's a pirate's favorite thing about marketing?

Thee arrrrrrR-O-I!

How much does a hipster weigh?

An insta-gram.

International Marketing

>International Marketing - Actual Accounts Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example... The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth." In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead." Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off." The American slogan for Salem cigarettes, "Salem - Feeling Free," got translated in the Japanese market into "Whensmoking Salem, you feel so refreshed that your mind seems to be free and empty." When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe. Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for"tiny male genitals". Ford pried all the nameplates off and substituted Corcel, which means horse. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company's mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant." An American t-shirt maker in Miami printed shirts for the spanish market which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in Spanish, the shirts proclaimed "I Saw the Potato." Chicken-man Frank Perdue's slogan, "It takes a tough man to make a tender chicken," got terribly mangled in another Spanish translation. A photo of Perdue with one of his birds appeared on billboards all over Mexico with a caption that explained "It takes a hard man to make a chicken aroused." Hunt-Wesson introduced its Big John products in French Canada as Gros Jos before finding out that the phrase, in slang, means "big breasts." In this case, however, the name problem did not have a noticeable effect on sales. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno mag. In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water. Japan's second-largest tourist agency was mystified when it entered English-speaking markets and began receiving requests for unusual sex tours. Upon finding out why, the owners of Kinki Nippon Tourist Company changed its name. and finally... In an effort to boost orange juice sales in predominantly continental breakfast eating England, a campaign was devised to extoll the drink's eye-opening, pick-me-up qualities. Hence, the slogan, "Orange juice. It gets your pecker up."

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Library Director

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Dr. Pamela Louderback
Contact:
Northeastern State University Broken Arrow
BALB 234
3100 E New Orleans
Broken Arrow OK 74014
Phone: 918-449-6452
louderba@nsuok.edu
Skype Contact: pamela.louderback

How to Make a Good YouTube Video for Business

BIBLIOGRAPHY

HUMAN BEHAVIOR – MACRO SOCIAL ENVIRONMENT

Feminist Theory

Freedburg, S. (2007). Re-examining empathy: A relational-feminist point of view. Social Work, 52 (3), 251-9.

Cognitive Behavioral Therapy

Matthews, A. (2007). Towards an experimental cognitive science of CBT. Behavior Therapy, 37 (3), 314-18.

Strengths Perspective

Oko, J. (2006). Evaluating alternative approaches to social work: A critical review of the Strengths Perspective. Families in Society, 87 (4), 601-11.

Resiliency

Middlemiss, W. (2005). Prevention and intervention: Using resiliency-based multi-setting approaches and a process-orientation. Child & Adolescent Social Work Journal, 21(1), 85-103.

Self Disclosure

Ganzer, C., & Ornstein, E. D. (2004). Regression, self-disclosure, and the teach or treat dilemma: Implications of a relational approach for social work supervision. Clinical Social Work Journal, 32 (4), 431-39.

Dewane, C. J. (2006). Use of self: A primer revisited. Clinical Social Work Journal, 34(4), 543-58.

Chaos Theory

Boland, K. A., & Atherton, C. R. (1999). Chaos theory: An alternative approach to social work practice and research. Families in Society, 80 (4), 367-73.

Halmi, Aleksandar. (2003). Chaos and non-linear dynamics: New methodological approaches in the social sciences and social work practice. International Social Work, 46(1), 83-101.

Contingency Theory

Morris, J. A., Brotheridge, C. M., & Urbanski, J. C. (2005). Bringing humility to leadership: Antecedents and consequences of leader humility. Human Relations,& 58(10), 1323-50.

Strategic Planning

Valenzuela. P. (2007). Strategic planning: It’s what’s for dinner. Physician Executive, 33(3), 60-63.

Lines of Authority

Hart, O., & Moore, J. (2005). On the design of hierarchies: Coordination versus specialization. Journal of Political Economy, 113 (4), 675-702.

Equitability Among States

Kaiser, M., & Pulsipher, A. (2006). Concerns over the allocation methods employed in the US Low-Income Home Energy Assistance Program. Interfaces, 36 (4), 344-358.

Managed Care

Hall, M. L., & Keefe, R. H. (2006). Interfacing with managed care organizations: A measure of self-perceived competence. Best Practices in Mental Health, 2 (1), 31-41.

Culture and Organizations

Adams, J., & Roscigno, V. J. (2005). White supremacists, oppositional culture and the world wide web. Social Forces, 84 (2), 759-78.

TQM (Total Quality Management)

Anwar, S., & Jabnoun, N. (2006). The development of a contingency model relating national culture to Total Quality Management. International Journal of Management, 23(2), 272-280.

Hafeez, K., Malak, N., & Abdelmeguid, H. (2006). A Framework for TQM to achieve business excellence. Total Quality Management & Business Excellence, 17(9), 1213-1229.

Non-Geographic Communities

Berlet, C., & Vysotsky, S. (2006). Overview of U.S. white supremacist groups. Journal of Political & Military Sociology, 34(1), 11-48.

Kelly, B. C. (2007). Club drug use and risk management among “bridge and tunnel” youth. Journal of Drug Issues, 37 (2), 425-43.

Rural vs. Urban

Gonzalez, M. J. (2005). Access to mental health services: The struggle of poverty affected urban children of color. Child & Adolescent Social Work Journal, 22(3/4), 245-56.

Mackie, P. F. (2007). Understanding the educational and demographic differences between rural and urban social workers. The Journal of Baccalaureate Social Work, 12(2), 114-28.

Riebschleger, J. (2007). Social workers’ suggestions for effective rural practice. Families in Society, 88 (2), 203-13.

Power in Communities

Saleebey, D. (2004). “The power of place:” Another look at the environment. Families in Society, 85(1), 7-16.

Neighborhood & Community Projects (as a process)

Zemore, S. E., & Kaskutas, L. A. (2004). Helping, spirituality, and Alcoholics Anonymous in recovery. Journal of Studies on Alcohol 65(3), 383-91.

Disabilities (treatment of)

Brostrand, H. L. (2006). Tilting at windmills: Changing attitudes toward people with disabilities. Journal of Rehabilitation 72(1), 4-9.

Empowerment

D’Augelli, A. R. (2006). Coming out, visibility, and creating change: Empowering lesbian, gay, and bisexual people in a rural university community. American Journal of Community Psychology 37(3/4), 203-10.

Rhodes, S., & Hergenrather, K. C. (2007). Recently arrived immigrant Latino men identify community approaches to promote HIV prevention. American Journal of Public Health 97(6), 984-5.

Savage, T. A., Harley, D. A., & Nowak, T. M. (2005). Applying social empowerment strategies as tools for self-advocacy in counseling lesbian and gay male clients. Journal of Counseling and Development, 83(2), 131-7.

Asset Assessment

Sharp, P. A., Greaney, M. L., & Lee, P. R. (2000). Assets-oriented community assessment. Public Health Reports 115(2/3), 205-11.

Social Justice (Global Perspective)

Rawls, J., O’Neill, O., & Slaughter, A. (2007). Human rights, global justice, and disaggregated states. The American Journal of Economics and Sociology, 66 (1), 87-111.

Global Conflict

Connell, R. W. (2003). Masculinities, change, and conflict in global society: Thinking about the future of men’s studies. Journal of Men’s Studies 11(3), 249-66.