Skip to Main Content

MKT 4343 International Marketing (BA): Find Articles

Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.

Scholarly / Peer-Reviewed vs. Popular/Trade

While Wikipedia can sometimes be a good starting point, it is not considered "scholarly."  If you are you having trouble distinguishing between the peer-reviewed/scholarly journals from the trade publication or popular magazines, Below is a link to a document that will help explain the differences.  

REVIEW VERSUS RESEARCH

It is also important to be able to distinguish between review articles and research articles. A review article’s primary purpose is not to present new research, but to summarize, analyze, discuss, and provide an overview of previously published work on a topic. A research article is designed to present new research, methods, and/or findings. Research articles often employ the IMRAD (Introduction, Methods, Research, and Discussion) format. Below are a few articles of interest on this topic.

Suggested Key Words

One of the first steps in creating a research plan is to select "key words" which best describe the topic you plan to research.

If you are unfamiliar with the terminology you encounter while searching article databases (or while reading articles in journals) you may wish to refer to sources such as textbooks, dictionaries, and other reference resource in the field of study.  Contact your instructor if you are unsure if a particular topic is appropriate. It is usually wise to make sure you are on target with your topic before you begin to spend much time researching a project.

Here is a short list of some possible terms (be sure to scroll down to check out the whole list).  Use the following terms individually or in combination with one another:

  • International Marketing
  • Global Marketing Strategy
  • Market Entry Strategies
  • Cross-Cultural Marketing
  • Global Market Segmentation
  • Global Brand Management
  • Strategic Alliances
  • International Trade Policies
  • Multinational Corporations (MNCs)
  • Global Consumer Behavior
  • Market Adaptation
  • International Advertising
  • Global Supply Chain Management
  • Ethical Marketing
  • Corporate Social Responsibility (CSR)
  • Sustainability in Marketing
  • Cultural Sensitivity
  • Political & Economic Risk in Global Markets
  • International Marketing Research
  • Global Digital Marketing
  • Global Pricing Strategies
  • E-commerce in International Markets
  • Foreign Direct Investment (FDI)
  • Global Distribution Channels
  • Trade Regulations and Barriers
  • Emerging Markets
  • Global Consumer Trends
  • Localization vs. Standardization
  • International Brand Equity
  • Global Competitor Analysis
  • Global Market Positioning
  • Global Marketing Ethics
  • Geopolitical Impacts on Marketing
  • Global Crisis Management
  • Ethics and Corporate Governance
  • International Marketing Challenges
  • Global Strategic Planning
  • Market Liberalization
  • Social Impact of Global Marketing
  • Global Communication Strategies
  • Economic Development and Marketing
  • Trade and Economic Integration
  • Global Innovation Management
  • Ethical Sourcing and Fair Trade
  • Global Licensing and Franchising
  • Cultural Adaptation and Marketing
  • International Market Intelligence
  • Global Marketing Mix (4Ps)
  • Global Product Development
  • International Sales Management

Useful Databases -- Business and Technology

Check out these databases if you are looking for scholarly articles.

 

Below are some databases that will be more relevant/useful for discovering articles and information on "business and technology" topics.  Be sure to "scroll" down through the box to see additional choices.

Broken Arrow Librarian

Profile Photo
Tom Rink
Contact:
NSU-BA Library
3100 East New Orleans Street
BALB 134
Broken Arrow, OK 74014
(918) 449-6457 (office)
(918) 449-6454 (fax)
rink@nsuok.edu
Website Skype Contact: tom.rink