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MKT 4343 International Marketing (BA): Home

Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.

About Us

The primary mission of the Library is to support the educational, research, and outreach objectives of the University by:

  • organizing and providing access to information resources, both on-site and through remote access, and
  • promoting the necessary condition for their effective use, organization, and maintenance.

Its secondary mission is to provide the same services to residents of the Eastern Oklahoma region.

NSU Libraries

Library contact info:

John Vaughan Library (Tahlequah)
918-444-3235

NSU Broken Arrow Library
918-449-6459

Welcome

Welcome to the International Marketing LibGuide!

Use the above tabs to navigate through the variety of resources available through the library and/or online. 

If you have any questions, comments or suggestions, or if you wish to set up an individual (one-on-one) consultation please use the information on the right to contact me.

Useful Information

Below are some general links to resources you may find useful.

CLASS DESCRIPTION: 3 Hours. Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets. Prerequisite: MKT 3213. Dual-listed: IBUS 4343

Database of the Week!

ABI/INFORM is one of the most comprehensive business databases on the market. It includes in-depth coverage for thousands of publications, most of which are available in full text and the latest business and financial information for researchers at all levels.

Subject coverage

  • Business
  • Economic conditions
  • Corporate strategies
  • Management theory
  • Management techniques
  • Business trends
  • Competitive landscape and product information
  • Accounting
  • Finance
  • Etc.

Key ongoing full-text journals include:

  • Journal of Economic Literature
  • Journal of International Business Studies
  • Organization Science
  • Journal of Economic Perspectives
  • Academy of Marketing Science Journal
  • American Economic Review
  • Accounting Review
  • Supply Chain Management
  • MIT Sloan Management Review
  • China Quarterly

Key ongoing full-text periodicals include:

  • Wall Street Journal
  • Financial Times
  • Economist
  • SmartMoney

Key ongoing full-text analyses include market and industry reports from:

  • Economist Intelligence Unit
  • Oxford Analytica