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Finding SWOT Reports

D&B Hoovers (Avention) can be used to find SWOT reports for many companies. These reports include information on a company's internal organizational attributes and external environmental attributes. The following steps can be used to obtain a SWOT report for companies in D&B Hoovers that contain such a report:

  • Enter the company name in the "Search for a Company" search box at the top of the screen, and run the search.
  • In the results, click the company name.
  • If a SWOT report is available for the company, a link to the report will appear under the "Core" list on the left side of the screen under the company name.