This page will show you the steps for finding SWOT reports in Business Source Elite. This example uses Microsoft.
Open the Business Source Elite link below:
Indexing and selected full text coverage for more than 1,000 business publications dating back to 1985.
After Business Source Elite opens, click "Company Profiles" in the top toolbar.
Enter the company name in the search box at the top of the screen. (This example has "Alphabetical" selected. You can also select "Match Any Words.") Then, click the "Browse" button:
Click the PDF hyperlink to retrieve the company's MarketLine report.
The MarketLine Report for the selected company will appear:
The Table of Contents is on page 2 of the report and will indicate which page contains the SWOT analysis.
Find the company's detailed SWOT analysis beginning on the appropriate page:
