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MKT 3213 Principles of Marketing: Web Resources
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Web Resources
Citing Your Sources
Useful NSU LibGuides
Finding a Company's Competitors
Finding Articles on Demographics and Psychographic Variables
Finding Articles on SWOT Analysis
Finding SWOT Reports
Marketing Resources
Conducting Industry Research
The Complete Guide to Industry Research
Article from IBISWorld.
globalEDGE Insights by Industry
"Your source for international business-related resources, statistics, risk assessments, and events for 20 distinct industry sectors." globalEDGE is produced by Michigan State University.
IBISWorld
The free version offers access to select industry reports.
Industries at a Glance
Offers U.S. Bureau of Labor Statistics data for over 100 industries.
Videos
Building Company Comparison Reports using Mergent Online
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