MKT 3213 Principles of Marketing: Databases

This database delivers over 1,800 journals, with more than 1,200 available in full-text. It covers a variety of business-related subject areas including financial, pharmaceuticals, manufacturing and more.

Contains full-text articles from hundreds of key publications, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more.

Information on more than 40 million public and private companies around the world, including Analyst Reports, SWOT Reports, etc.

Note: We are experiencing issues with this database and are working with the vendor on a resolution. In the meantime, please refer to your instructor for further assistance.

Mergent Online delivers a suite of comprehensive financial information with the accuracy, timeliness and transparency that is absolutely essential in today's marketplace. Mergent Online offers detailed insight into company and industry research, both historical and current. It's truly one of the most complete historical financial databases available today.

Also, you will find Information on the competitors, customers, suppliers, and strategic partners of many Mergent Online companies. The Supply Chain tab is the second from the right at the top of the Mergent Online page.

Detailed descriptions of companies, industries, and mutual funds. Company information includes a description of the company, stocks & bond issues, earnings estimates, dividend and split history and more. The Industry Surveys cover industry trends, forecasts, major players and market share data, key ratios, and statistics. Select the Industries tab to get a selection of the international industry surveys. Screening tools for companies, stocks and bonds are available.

The standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Accurate and insightful investment research on companies, industries, markets and economies.