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MKT 3213 Principles of Marketing: Home

About Us

The primary mission of the Library is to support the educational, research, and outreach objectives of the University by:

  • organizing and providing access to information resources, both on-site and through remote access, and
  • promoting the necessary condition for their effective use, organization, and maintenance.

Its secondary mission is to provide the same services to residents of the Eastern Oklahoma region.

NSU Libraries

Library contact info:

John Vaughan Library (Tahlequah)
918-444-3235

NSU Broken Arrow Library
918-449-6459

Welcome

Welcome to the Principles of Marketing LibGuide!

Use the above tabs to navigate through the variety of resources available through the library and/or online. 

If you have any questions, comments or suggestions, or if you wish to set up an individual (one-on-one) consultation please use the information on the right to contact me (phone or email would be the best options).  You can also do email reference or set up a research consultation by using the "Ask a Librarian" link below.

Course Description

An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.

Librarian