SRDS Collected, curated and delivered the data media buyers need to connect with media sellers. We started covering newspapers, magazines and billboards, and as new media channels spring up we bring them into our database. Over the decades, we've added radio, TV, direct marketing, the internet, online video, even tablets in the last two years. We collect every bit of data we can, organize and standardize it to make it easy to connect media buyers with media brands through our services. Some old-timers in the industry might think of us as a print directory publisher, but really we've been a digital business for the last decade.