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Finding SWOT Reports

Finding SWOT Reports

D&B Hoovers can be used to find SWOT reports for many companies. These reports include information on a company's internal organizational attributes and external environmental attributes. The following steps can be used to obtain a SWOT report for companies in D&B Hoovers that contain such a report:

  • Enter the company name in the "Search for a Company" search box at the top of the screen, and run the search.
  • Click the appropriate company in the results list.
  • If a SWOT report is available for the company, a link to the report will appear under the "Core" list on the left side of the screen under the company name.

SWOT reports are also available on Business Source Elite using keyword search techniques.

  • Enter the company name and the term "SWOT." 
  • Run the search