This guide is designed to help users find articles on demographics and psychographic variables for market segmentation in Business Source Elite. Open the Business Source Elite link below:
To begin, click on "Advanced Search" (if not already selected).
Since EBSCOhost's Business Source Elite database recognizes the term "market segmentation" as a valid subject heading:
Since "psychographic variables" is not considered a subject term in Business Source Elite, you will need to search for different terms in combination with "market segmentation" as a subject. Here is one example: The user has typed "psychographic" into the second search box and kept the adjacent drop-down menu as "Select a Field (optional)."
The results of the above search include citations and full text articles related to the search query.
Here are some keywords and phrases you can try using in place of using "psychographic variables":
Pick one of these and try searching it in combination with market segmentation as a subject.
Similarly, the term "demographics" can be searched in combination with market segmentation as a subject. In this example, the user has revised the previous search by typing "demographics" in the second search box and keeping the adjacent drop-down menu as "Select a Field (optional)."
Here are the results of this search:
Business Source Elite may retrieve a greater number of articles than other databases, such as ABI/Inform Global and Business Abstracts with Full Text. (Tens of thousands vs. a few hundred) Using Subject Terms will decrease the overall number of results, but might retain items that are more useful than those found in the keyword search. However, other databases may provide useful articles not found in Business Source Elite.