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Finding Articles on Demographics and Psychographic Variables in Business Abstracts with Full Text

This guide is designed to help users find articles on demographics and psychographic variables for market segmentation in Business Abstracts with Full Text.

Open the Business Abstracts with Full Text link below:

To begin, click on "Advanced Search" (if not already selected).

Business Abstracts with Full Text Advanced Search form ("Advanced Search" is circled)

Since EBSCOhost's Business Abstracts with Full Text database recognizes the term "market segmentation" as a valid subject heading:

  • Change the drop-down menu adjacent to the top search box from "Anywhere" to "SU Subject"

  • Type "market segmentation in the search box

  • Run the search.

Advanced Search form: market segmentation in the search box; drop-down (circled) set to SU Subject

Since "psychographic variables" is not considered a subject term in Business Abstracts with Full Text, you will need to search for different terms in combination with "market segmentation" as a subject.

Here is one example: The user has typed "psychographic" into the second search box and kept the adjacent drop-down menu as "Select a Field (optional)."

Advanced Search form:  psychographic in 2nd search box; Select a Field in 2nd drop-down menu

The results of the above search include citations and full text articles related to the search query.

Results list from the above search

Here are some keywords and phrases you can try using in place of using "psychographic variables":

  • psychological aspects
  • consumer behavior
  • consumer attitudes
  • psychology
  • decision making
  • attitudes
  • perceptions
  • lifestyles

Pick one of these and try searching it in combination with market segmentation as a subject.

Similarly, the term "demographics" can be searched in combination with market segmentation as a subject.

In this example, the user has revised the previous search by typing "demographics" in the second search box and keeping the adjacent drop-down menu as "Select a Field (optional)."

Advanced Search form: demographics in 2nd search box; Select a Field in 2nd drop-down menu

Here are the results of this search:

Results list for the second search

To broaden the search, try searching any of your chosen terms with "AB Abstract" selected in the drop-down menu adjacent to the search box.

Advanced Search form, with demographics in 2nd search box & AB Abstract in 2nd drop-down menu

This can extend the search, with slightly less targeted items appearing in the results list.

Results list from the above search

Contact the Subject Librarian for Business Administration:

Maria Souliotis, soulioti@nsuok.edu