This guide is designed to help users find articles on demographics and psychographic variables for market segmentation in Business Abstracts with Full Text.
Open the Business Abstracts with Full Text link below:
To begin, click on "Advanced Search" (if not already selected).
Since EBSCOhost's Business Abstracts with Full Text database recognizes the term "market segmentation" as a valid subject heading:
Change the drop-down menu adjacent to the top search box from "Anywhere" to "SU Subject"
Type "market segmentation in the search box
Run the search.
Since "psychographic variables" is not considered a subject term in Business Abstracts with Full Text, you will need to search for different terms in combination with "market segmentation" as a subject.
Here is one example: The user has typed "psychographic" into the second search box and kept the adjacent drop-down menu as "Select a Field (optional)."
The results of the above search include citations and full text articles related to the search query.
Here are some keywords and phrases you can try using in place of using "psychographic variables":
Pick one of these and try searching it in combination with market segmentation as a subject.
Similarly, the term "demographics" can be searched in combination with market segmentation as a subject.
In this example, the user has revised the previous search by typing "demographics" in the second search box and keeping the adjacent drop-down menu as "Select a Field (optional)."
Here are the results of this search:
To broaden the search, try searching any of your chosen terms with "AB Abstract" selected in the drop-down menu adjacent to the search box.
This can extend the search, with slightly less targeted items appearing in the results list.