This guide is designed to help users find articles on demographics and psychographic variables for market segmentation in ABI/Inform Global.
Open the ABI/Inform Global link below:
To begin, select the "Advanced Search" option by clicking on the "Advanced Search" tab near the top of the screen.
Since ProQuest's ABI/Inform database recognizes the term market segmentation as a valid subject heading:
Change the drop-down menu adjacent to the top search box from "Anywhere" to "All subjects & indexing--SU", and
Type "market segmentation" in the search box.
Since "psychographic variables" is not considered a subject term in ABI/Inform Global, you will need to search for different terms in combination with "market segmentation" as a subject.
Here is one example: The user has typed "psychographic" into the second search box and kept the adjacent drop-down menu as "Anywhere."
The results of the above search include citations and full text articles related to the search query.
Here are some keywords and phrases you can try using in place of using "psychographic variables":
Pick one of these and try searching it in combination with market segmentation as a subject.
Similarly, the term "demographics" can be searched in combination with market segmentation as a subject.
In this example, the user has revised the previous search by typing "demographics" in the second search box and keeping the adjacent drop-down menu as "Anywhere."
Here are the results of this search:
To broaden the search, try searching any of your chosen terms with "Abstract--AB" selected in the drop-down menu adjacent to the search box.
This can extend the search, with slightly less targeted items appearing in the results list.