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Finding a Company's Competitors in Business Source Elite

Business Source Elite offers the ability to look for "MarketLine Company Profiles" (which includes a section on the company's top competitors) on a select number of companies.

The following example illustrates a sample search for Microsoft's company profile.

Open the Business Source Elite link below:

After Business Source Elite opens, click on "Company Profiles" in the blue menu bar at the top of the page:

Screencap of "Business Source Elite" Homepage with "Company Profiles" tab circled

Enter the company name in the search box at the top of the screen. (This example has "Alphabetical" selected. You can also select "Match Any Words.") Then, click the "Browse" button:

Company Name Search Box with "Microsoft" typed in

In the results list, click on the PDF link of the "MarketLine Report" for the company:

Company name search results list with the Microsoft's "MarketLine Report" PDF link circled

The MarketLine Report for the selected company will appear:

Cover page of Microsoft Corporation's company profile

The Table of Contents is on page 2 of the report and will indicate which page contains the information on the company's top competitors.

Page 2 of Microsoft's company profile with an arrow pointing to "Top Competitors"

Page 175 (Top Competitors" from Microsoft Corporation's company profile