Spacer

Media Literacy

Where can I find Information about Research Strategies?

The Search: Information Gathering for the Mass Media Ref. P 91.3.K45 1992
Search Strategies in Mass Communication Ref. P 91.3.W37 1997 (Also in Main Collection)
 

How do I find a topic to research?

Watch the news and browse popular periodicals to determine interesting trends. Read current issues of professional journals (example:  Communication Research Reports Per P87 .C65 ) and annual compilations of research, such as Communication Yearbook ( P87 .C5974, third floor) to determine the hot topics. Look for research articles that might include sections on areas for further study. Examine conferences and see what topics will be discussed. Locate "Calls for Papers" in either professional journals or Web sites.

Arbitron
http://www.arbitron.com/home/content.stm
The Pew Research Center
http://www.people-press.org/

Nielsen Media Research
http://www.nielsenmedia.com/

How do I find my Topic in Books?

Do a subject search on the topic (example Communication Research) using the Library Catalog. Also try WorldCat . Use Interlibrary Loan for any materials that NSU does not own (Although some requests can be received sooner, allow two weeks for requests). 

Try the following headings:
Campus violence--United States--Prevention
Universities and colleges--Security measures
Creating and Maintaining Safe College Campuses LB2866 .C74 2007

Content Analysis--Communication

What Reference Materials are available for my Topic?

There are directories and biographies available in the Reference area. Below is a sample of books that might be useful. All reference books are on the first floor of the library and are accessible through the Library Catalog.
American Demographics
Per. HB 3505.A66 (Periodical--Browsing area on first, back issues on second)
Demographics USA Ref. HF 5415.1.S7152
Encyclopedia of Associations Ready Ref. HS 17.G334
Facts on File Ref. D 410.F3 
Gallop Poll Monthly Per. HM 261.A1G34
Industry Surveys Ref. HC 106.6.S74
Lifestyle Market Analyst Ref. HF 5415.33.U6L54
Market Share Reporter Ref. HF 5410.M37
Mergent Online
Standard Rate and Data Service Ref. HF 5861 (Call numbers vary)
Statistical Abstract of the United States Ref. HA 202
Thomson (financial information on companies)
U.S. Census C 3

How can I find my Topic in Periodicals?

Content Analysis:
"Partisan Patterns in Presidential Campaign Speeches, 1948-2000"

Crisis Management:
"After VA Tech, Campuses Rush to Add Alert Systems"
"Crisis-Management Plans are Untested"
"Connecting the Dots:  Lessons from the Virginia Tech Shootings"
"Is Your Campus Safe?"
"Oklahoma College Security Task Force Moving Swiftly"
Journalism periodicals are located on the second floor in the PN 4700 section.  To locate subjects in these and many other journals, use the following indexes:
ABI/INFORM ProQuest (Business)
Academic Search Premier  (General journal index)
Business Source Elite
*Communication and Mass Media Complete  (subject headings include content analysis and (campaign speeches or speeches)
ERIC (Education)  For crisis management:  try  using universities and security.
NewsBank (Oklahoma newspapers)
PsycINFO
Social Science Fulltext (OmniFile)

Links to journal titles available in full text in:
Communication and Mass Media.
Journalism
Radio and TV Broadcasting

The library also provides access to additional Databases by Subject.
 

Where can I find Access to the Web?

There are computer workstations located at the library on the first and second floor. The library also has computer labs in rooms #105 and #118. The hours for the lab/electronic classroom will vary. Also, try the list of Web search engines. Be sure and analyze the contents and validity of all web pages.
FEMA
NSU Department of Public Safety
UCO Central Alert System
U.S. Dept of Homeland Security
Candidate Speeches

How can I Acquire Materials not Available at NSU?

Interlibrary loan is available free of charge in which books and copies of articles can be borrowed from other libraries.  Allow approximately two weeks for interlibrary loan requests to be received.

Where can I find an APA Style Manual for Internet Sources? 

The style manual is available at Ready Ref. BF 76.7.P83. For citing Internet sources, see the APA's Web Page.  For additional assistance, try the KnightCite Citation Service.







Page maintained by: Sophia Threatt: threatt@nsuok.edu
Updates in progress: 2013