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Mass Communications 3133 Public Relations

Where can I find general material about public relations?

Lesly’s Handbook of Public Relations and Communications Ref. HM 263.L472

For book information, use the following subject headings: Consumer–Attitudes, Consumer behavior, Market surveys, Public opinion polls and Public relations in the Online catalog.

Where can I find demographic information about my target group?

American Demographics Per. HB 3505.A66
Commercial Atlas and Marketing Guide Atlas Ref. G 1019.R22
Demographics USA Ref. HF 5415.1.S7152
Editor and Publisher Market Guide Ref. HF 5905.E38
Sourcebook of Zip Code Demographics Ref. HA 203.S66
State Profiles:  The Population and Economy of Each U.S. State Ref. HA 203.S734
Statistical Abstract of the United States Ready Ref. HA 202
U.S. Census C3 

Where can I find psychographic data about my target group?

ABI Inform
American Suburbs:  Rating Guide and Factbook
Ref. HA 214.W55
Business Source Elite Useful headings include the name of your target group with the subheading demographics or consumers. (Ex. College students as consumers and College graduates–demographic aspects).
CommSearch
  is an index on CD that includes some fulltext journals on communications topics.
CQ State Fact Finder Ref. HA 214.V36
ERIC (Education database)
Lifestyle Market Analyst Ref. HF 5415.33.U6L54
Places Rated Almanac Ref. HN 60.S284
PsycINFO & PsycARTICLES Useful subject headings include the name of the target group with a subheading of consumer psychology. (Ex. College students–consumer psychology and college graduates–consumer psychology)
A Statistical Portrait of the United States Social Conditions and Trends Ref. HA 214.S73

Where can I find information about specific businesses or services?

Many of the databases mentioned above (ABI/Inform, Business Source Elite, National Newspaper Source) would be useful.  You might also like to try the following databases:
Consumer Index
Mergent Online
Reference USA

Where can I find information on the Web?

Gallup Organization
http://www.gallup.com/ 

Public Relations Society of America
http://www.prsa.org 

Public Relations Student Society of America
http://www.prssa.org/ 

Roper Starch
http://www.roper.com 

Where can I find an APA style manual?        

The style manual is available at Ready Ref. BF 76.7.P83. For citing Internet sources, see the  APA's Web Page.    

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Last Updated: 08/07/2012

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