Mass Communications 3033 Basic Advertising

How is the library organized?

     Physical Overview to the Library
Library of Congress

Where can I find books on advertising?

Use the following subject headings in the Library Catalog:
Consumer behavior
Internet advertising

Where can I find information about a company/hospitals?

Try, periodical indexes (see those listed in the psychographic data section), and the following:
American Hospital Association Guide Ref. RA 977.A1A46
International Directory of Company Histories Ref. HD 2721.D36
Mergent Online
NetAdvantage (Industrial survey on healthcare facilities)
Health Care and Social Assistance
Finance Resources (Prepared by Gary Cheatham, NSU Business Librarian)

Where can I find General Information on Writing a Marketing Plan?

How to Write a Marketing Plan HF 5415.13 .W48 2006
How to Write a Successful Marketing Plan 

Where can I find Demographic Information about my Target Group?

American Demographics Per. HB 3505.A66
*American Factfinder
Commercial Atlas and Marketing Guide Atlas Ref. G 1019.R22
Community Sourcebook of Zip Code Demographics Ref. HA 203.S66
*Demographics USA Ref. HF 5415.1.S8
Health, United States Ref. RA 407.3.U57a
Sourcebook:  Zip Code Ref. HA 203.S66
State and Metropolitan Area Data Book Ref. HA 202.S84
Statistical Abstract of the United States Ready Ref. HA 202
Thomas Register  Ref. T 12.T6
U.S. Census C3 On this page you can click on 2005 statistics in County Business Patterns by county (, then scroll down to "Metro Business Patterns," and pull down "Muskogee."

USA Counties (,  State and County Quick Facts ( and MapStats ( have some general demographic Muskogee statistics.

Where can I find Psychographic Data about my Target Group?

Business Source Elite
Lifestyle Market Analyst Ref. HF 5415.33.U6L54
Social Science Fulltext (OmniFile)

Other Electronic Indexes

Where can I find Instruments for Measuring Consumer Behavior?

"Consumer Empowerment Behavior and Hospital Choice" (article available at Reserve)
Handbook of Marketing Scales
HF 5415.3.B323
"Hospital Perceived Value" (article available at Reserve)

Where can I find Information about a Specific Industry?

Health Care and Social Assistance
Market Share Reporter Ref. HF 5410.M37

Where can I find Information about Advertising in certain Markets?

Standard Rate and Data Service (for U.S.)
    SRDS Consumer Magazine Ref. HF 5905.S725
    SRDS Direct Marketing Ref. HF 5813.U6O88
    SRDS Interactive Ref. HF 5415.I264S65
    SRDS Out-of-Home Advertising Ref. HF 5813.U6O88
    SRDS Radio Ref. 5905.S74
    SRDS TV and Cable Ref. HF 5905.S745

Television & Cable Factbook Ref. TK 6540.T453

How can I Acquire Materials not Available at NSU?

Interlibrary loan is available free of charge in which books and copies of articles can be borrowed from other libraries.  Allow approximately two weeks for interlibrary loan requests to be received.

    SophiaBeverley Threatt, MLS, MA
    Instructor of Library Services
    Languages and Literature and Communication, Art, & Theatre
    Resource Coordinator
    (918) 444-3267

Page maintained by: SB Threatt
Last Updated: 08/07/2012