Mass Communications 3033 Basic Advertising
Where can I find information about a company/hospitals?
periodical indexes (see those listed in the psychographic data
and the following:
American Hospital Association Guide Ref. RA 977.A1A46
International Directory of Company Histories Ref. HD 2721.D36
NetAdvantage (Industrial survey on healthcare facilities)
Health Care and Social Assistance
Finance Resources (Prepared by Gary Cheatham, NSU Business Librarian)
Where can I find General Information on Writing a Marketing Plan?
How to Write a Marketing Plan HF 5415.13 .W48 2006
How to Write a Successful Marketing Plan
Where can I find Demographic Information about my Target Group?
American Demographics Per. HB 3505.A66
Commercial Atlas and Marketing Guide Atlas Ref. G 1019.R22
Community Sourcebook of Zip Code Demographics Ref. HA 203.S66
*Demographics USA Ref. HF 5415.1.S8
Health, United States Ref. RA 407.3.U57a
Sourcebook: Zip Code Ref. HA 203.S66
State and Metropolitan Area Data Book Ref. HA 202.S84
Statistical Abstract of the United States Ready Ref. HA 202
Thomas Register Ref. T 12.T6
U.S. Census C3 On this page you can click on 2005 statistics in County Business Patterns by county (http://censtats.census.gov/cbpnaic/cbpnaic.shtml), then scroll down to "Metro Business Patterns," and pull down "Muskogee."
USA Counties (http://censtats.census.gov/usa/usa.shtml), State and County Quick Facts (http://quickfacts.census.gov/qfd/) and MapStats (http://www.fedstats.gov/qf/) have some general demographic Muskogee statistics.
Where can I find Psychographic Data about my Target Group?
Where can I find Instruments for Measuring Consumer Behavior?
"Consumer Empowerment Behavior and Hospital Choice" (article available at Reserve)
Handbook of Marketing Scales HF 5415.3.B323
"Hospital Perceived Value" (article available at Reserve)
Where can I find Information about a Specific Industry?
Where can I find Information about Advertising in certain Markets?
Standard Rate and Data Service (for U.S.)
SRDS Consumer Magazine Ref. HF 5905.S725
SRDS Direct Marketing Ref. HF 5813.U6O88
SRDS Interactive Ref. HF 5415.I264S65
SRDS Out-of-Home Advertising Ref. HF 5813.U6O88
SRDS Radio Ref. 5905.S74
SRDS TV and Cable Ref. HF 5905.S745
Television & Cable Factbook Ref. TK 6540.T453
How can I Acquire Materials not Available at NSU?
is available free of charge in which books and copies of articles can
be borrowed from other libraries. Allow approximately two weeks
for interlibrary loan requests to be received.
SophiaBeverley Threatt, MLS, MA
Instructor of Library Services
Languages and Literature and Communication, Art, & Theatre
Page maintained by: SB Threatt firstname.lastname@example.org
Last Updated: 08/07/2012