Library Instruction for Business & Technology

The NSU John Vaughan Library provides access to many books and databases which can be useful for the case analysis and strategic alternatives assignments.

To learn what the library has in terms of paper and electronic books, please consult the online library catalog, or request assistance at the library reference desk. If you have not found the desired book material in the online library catalog, please feel free to contact either the Business and Technology resource coordinator (see below) or the library reference desk (456-5511, ext. 3240).  Additionally, to search for books not owned by the NSU Library you may wish to use WorldCat, which is best described as an international library catalog.

WorldCat can help identify books owned by other libraries which can be borrowed for you, free of charge.  To request a book from another library, stop by either Reference or Circulation in the library, or take a look at the Interlibrary Loan Department web page.

The NSU Library web site provides access to a variety of online databases which can be used to find pertinent periodical literature and data.  Some of the most useful databases and indexes for the overall assignment include ABI/Inform, Mergent, Morningstar, NetAdvantage, Thomson, and WorldScope. ABI/Inform is a periodical index and full text article database. Mergent, Morningstar, Thomson and Worldscope provide a variety of statistics and reports on companies and industries. Mergent also provides information on private and international companies.

Below is a list of useful reference titles and web sites (unless otherwise noted, the following reference titles are found only at the Tahlequah campus library):

• Almanac of Business and Industrial Financial Ratios (also known as Troy) (Ref. HF 5681 .R25T68) The data is derived from IRS figures on U.S. and international companies.
• American Big Business Directory (Ref. HF 5035 .A49) Includes company credit ratings.
• Brands and Their Companies (Ref. T 223 .V4A25)
• Business Rankings (Ref. HG 4057 .A237)
• Cases in Corporate Acquisitions, Buyouts, Mergers, & Takeovers (Ref. HD 2746.5 .C374)
• Community Sourcebook of Zip Code Demographics (Ref. HA 203 .S66)
• Countries and Their Cultures (Ref. GN 307 .C68)
• Demographics USA: County Edition (Ref. HF 5415.1 .S8)
• Encyclopedia of Cultural Anthropology (Ref. GN 307 .E52)
• Encyclopedia of the Peoples of the World (Ref. GN 495.4 .E53)
• Encyclopedia of World Cultures (Ref. GN 307 .E53)
• Europa World Year Book (Ref. JN 1 .E85)
• Exporters' Encyclopedia (Ref. HF 3011 .E9)
• Hoover's Handbook of Private Companies (Ref. HG 4057 .A28616)
• Hoover's MasterList of Major International Companies (Ref. HD 62.4 .H66)
• Hoover's (Online company and industry information)
• Industry Norms & Key Business Ratios (Dun & Bradstreet) (Ref. HF 5681 .R25I53) Public and private company data derived from the D&B Financial Information Base. The data is based on voluntary submissions.
• International Directory of Company Histories (Ref. HD 2721 .D36) More than 70 volumes containing thousands of company histories.
• Lifestyle Market Analyst (Ref. HF 5415.33 .U6L54)
• Market Share Reporter (Ref. HF 5410 .M37)
• Mission Statement Book: 301 Corporate Mission Statements from America's Top Companies (Ref. HD 30.285 .A27)
• Mission Statements: A Guide to the Corporate and Nonprofit Sectors (Ref. HD 30.28 .G697)
• NAICS United States Structure, 1997, Including Relationship to 1987 U.S. SIC (Ref. HF 1042 .N5 1997) - Also available online: NAICS and SIC Correspondence Tables
• North American Industry Classification System, 1997 ( Ref. HF 1042 .N6 1998) (1997 codes) (Also available at the BA campus library.)
• North American Industry Classification System, 2002 (Ref. HF 1042 .N6 2002) (1997 codes, updated in 2002) (Also available at the BA campus library.) - Available online: NAICS 2002
• Notable Corporate Chronologies (Ref. HG 4009 .N68)
• Organization Charts (Ref. HD 38 .O738)
• Principal International Businesses (Ref. HF 54 .U5P74)
• RMA Annual Statement Studies (Ref. HF 5681 .B2R58) (The most recent edition at the BA campus library is 2003/04.) The data is derived from statements of financial institutions' borrowers and prospects, and annual corporate submissions.
• Say It and Live It: The 50 Corporate Mission Statements That Hit the Mark (Ref. HD 30.285 .J66)
• Standard & Poor's Industry Surveys (Ref. HC 106.6 .S74) (Also available at the BA campus library)
• Standard Industrial Classification Manual (Ref. HF 1042 .A55) (1987 codes) (Available at the BA campus library.) - Available online: SIC
• Thomas Register (Ref. T 12 .T6)
• Understanding Global Cultures (Ref. GN 345.7 .G36)
• World Factbook (Ref. G 122 .U56a) (The most recent edition at the BA campus library is 2002.) - Available online: CIA World Factbook
• Worldmark Encyclopedia of Cultures and Daily Life (Ref. GN 333 .W67)